2013  •   VISUAL DESIGN
Explore Touch

Visual design and artworks for an interactive browser experiment promoting touch gesture functions of Microsoft Surface tablet.

ROLE
Lead Visual Designer

AGENCY
Fantasy

VISIT WEBSITE
Case study at Fantasy

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In 2013 Microsoft initiated collaboration with Fi on an interactive browser experiment for Internet Explorer and about-to-lauch Microsoft Surface tablet. The team has recieved an initial concept video from a partner agency and in the end produced two versions of the design for the client to select from.

'I've been waiting for your touch'

A massive campaign on TV anticipated the new Microsoft tablet's launch featuring American singer, songwriter and beatboxer who was the runner-up on the sixth season of American Idol, Blake Lewis. The commercial reflected the main functions of experience which has been designed and developed by Fi's team.

Simply, users can arrange individual music components like vocals, guitars and bass and mix them by dragging control knobs into the focus field in the experience and therefore unleash their inner DJ.

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Design realization

Internet Explorer while being one of the most popular browsers hasn't been too much involved with interactive experiments in 2013. The team had to design and build a brand new framework and carefully watch the performance of the browser while executing the app.

Frame rate was affected directly by amount of graphics and objects in design, therefore design itself had to be constantly adjusted throughout the process. In the end it was a step-by-step collaboration between designer (Anatoliy) and developer (Tomek) which allowed the experiment come to life: design, develop, test, design, develop, test etc.

Additional credits

CREATIVE DIRECTION
Simone Magurno

VISUAL DESIGN
Roy Van Dijk

CREATIVE TECHNOLOGY
Tomek Augustyn